Social Customer Relationship Management (CRM 2.0)Īppendix A Internet Penetration Worldwide as of December 31, 2011 Provide High-Quality, Timely, Unique, and Relevant InformationĬhapter 15 Customer Relationship ManagementĬustomer Relationship Management (CRM 1.0) Twitter’s “Promoted Tweets,” “Trends,” and “Accounts”Ĭhapter 14 E-Marketing Communication: Earned MediaĮngaging Individuals to Produce Earned MediaĬollaborative Content Creation by Consumers Traditional Marketing Communication ToolsĬoordinating Internet and Traditional Media IMC PlansĬhapter 13 E-Marketing Communication: Paid Media Internet Properties Spawn Other Opportunitiesĭistribution Channel Length and FunctionsĬhapter 12 E-Marketing Communication: Owned Media Many Products Capitalize on Internet Properties
Important Geographic Segments for E-Marketing The Electronic Marketing Information SystemĬhapter 8 Segmentation, Targeting, Differentiation, and Positioning Strategies Legacy Technologies: Computers and Telephones Overview of The E-Marketing Planning Process Other Opportunities and Challenges in Web 2.0Ĭhapter 2 Strategic E-Marketing and Performance Metricsįrom Business Models to E-Business ModelsĪpplying the Balanced Scorecard to E-Business and E-Marketing Marketing Implications of Internet Technologies
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